Honoring the legacy, shaping what's next, and creating meaningful connections through faith, culture, creativity, and community.
The Potter's House Dallas
Legacy Meets What's Next
The work: Creative Direction, 360° Campaign Development, Brand Management, Social Strategy, Content Production, Art Direction, Team Leadership & Experiential Design.
As Interim Creative Director at The Potter's House of Dallas, I led the creative vision and execution of integrated campaigns across digital, social, print, video, and experiential platforms.
My role focused on bridging brand strategy with culturally relevant storytelling, transforming ideas into meaningful experiences that connected with diverse audiences both online and in person.
Brand Identity & Creative Transformation
TPH Dallas brand refresh / visual identity modernization
Brand governance and creative direction across 60+ departments
TPH 2.0 creative vision and design philosophy
FireHouse Youth rebrand and relaunch
Destiny World Children's Ministry identity
Edify Men's Ministry
E-Church branding
Counseling Center branding
TPH Outreach
The Potter's House School of Ministry (PHSOM)
Creative team operations and workflow development
Storytelling, Video & Content Production
Leadership transition storytelling
Bishop T.D. Jakes executive creative initiatives
Touré Roberts executive creative initiatives
Short-form social videos and campaign content
Testimonial videos
Brand and campaign photoshoots
Sunday and Wednesday service creative
Sermon-series campaigns
House News
Social media content strategy and editorial planning
Merchandise, Retail & Product Development
The House Shop creative direction
Foundations merchandise collection
Legacy Collection creative development and photoshoot
Apparel and accessory design
E-commerce and Shopify creative
Merchandise campaign content and product photography
From large-scale events and community initiatives to social-first campaigns and content production, I oversaw cross-functional creative teams to develop cohesive, engaging brand experiences.
My approach centered on balancing creative innovation with strategic intention, ensuring every touchpoint strengthened brand identity, encouraged community engagement, and delivered measurable impact.
Major Campaigns & Signature Events
29th Church Anniversary Celebration & 30th Church Anniversary Celebration
Bishop T.D. Jakes' Installation Sunday / leadership transition
30th Anniversary creative initiatives
Connect Week (quarterly)
Connect Sunday
Woman Evolve Conference (Program Coordinator for Venue Signage & Placement)
International Leadership Summit
As A Man Thinketh Conference
Resurrection Sunday / Easter
Mother's Day
Father's Day
Grandparents Day
Christmas campaigns
New Year's Eve celebrations
Back-to-School initiatives
10-Day Prayer & Fasting campaign
Community & Experiential Initiatives
29th Anniversary Community Picnic
Anniversary baptism experience
Connect Week community programming
FireHouse Youth relaunch experience
TPH Around the World / Destiny
Hey You Women's Gathering
Seasonal community outreach activations
Volunteer and ministry engagement campaigns
Event signage, wayfinding and environmental graphics
Creative Leadership & Brand Operations
Creative team leadership and development
Multidisciplinary creative production across 13 employees and contractors
External vendor and agency partnerships
Creative operations, workflows and approvals
Department-wide brand standards
Integrated marketing across digital, social, email, SMS, print and environmental platforms
Paid media and out-of-home creative testing
Production logistics and event installations